Search analysis needed for web sites
The question is what is the key essential information that you need when analysing what people are searching for on your web site.
At the very least, you want to know for any period what were the top searches and what were the top searches for which no result was found.
As the next step, I think that it would be great to link searches to purchases.
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Tags: analysis, eCommerce, search, webshop
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April 23, 2009 at 5:34 am
Nice post, thanks for sharing