4. Keyword implementation (2)
Page Content
Search engines also take into account the content of your pages that viewable to your visitors. To make the most of your content, you need to adhere to three factors:
1. Organise your page content so that the most important aspects (keywords, information etc) is near the top, ideally in the first 500 words, as search engines look more closely at the first 500 words on a page.
2. Focus on a few keywords that are most relevant to that page. Select between 3 and 5 keywords per page and insert these strategically in the text, as this will keep the content focused and search engine friendly.
3. Refresh page content regularly is important as search engines reward you for this. Update content on a weekly basis to avoid content becoming old and stagnant. A simple way to update content is to write a new blog post, or a new article.
Within the content it is also important to consider using heading tags (‘h’ tags’). These range from ‘h1’ (being the largest) to ‘h6’ (being the smallest), and as the name suggests, used for headings.
Inserting keywords and relevant information into these is very beneficial as these appear more prominent than normal ‘body’ text to search engines, and therefore increase your rank.
The heading tags take the following form:
<h1>Main heading including relevant keywords</ h1>
For paragraphs further down the page use ‘h2’ tags.
When writing content, also remember the following points:
- The first time you use a search term in each paragraph, highlight it in bold.
- If you use a search term within the body of the text that relates to another page, link it to that other page. Look for opportunities to link to other pages, or even to other websites. Just having the link there at all increases the prominence of that term on that page.
- Give each link in your navigation a title tag or an id tag to identify it. Use your search term relating to that link in the tag.
ALT and TITLE Tags on Images
To further enhance the visibility of your site to search engines and to improve the user experience, you need to get the most out of every page element, and ALT and TITLE tags are no exception. They increase your site’s usability level and promotion possibilities if you clearly understand where to put them and when to use them.
The ALT attribute is designed to be an alternative text description for images. ALT text displays before the image is loaded and instead of the image in text-based browsers. ALT is a required element for images and says what the image is.
You can use the TITLE attribute for just about any page element, but it isn’t required. Use it to describe links and images. They’re more versatile than the ALT attribute and many search engines read the text in TITLE attributes as regular page content. The TITLE tag can be seen when you hover your mouse over an image or link and a description flashes up on the screen.
Using keywords in ALT and TITLE tags is beneficial to increasing your search engine ranking. Use the tags to provide more information about the element, and as search engines love keywords, this is a prime area to use targeted keywords, and another excuse to get your keywords into your web pages.
Utilising the appropriate and relevant keywords is important for any web site if you want it to rank highly in the search engines. Using keywords like mentioned above is only one of the aspects of helping to optimise your web site. Next, we will be looking at making the most of keywords in Pay Per Click (PPC).
Tags: ALT tags, browser, heading tags, optimis, optimisation, page content, promotion, refresh page content, search, search engine friendly, search engine rankings, Search Engines, TITLE tags, user experience, web site
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