Archive for the ‘Web Site Optimisation’ category
August 13, 2009
General Site Analysis As well as looking at, and optimising the search on your site, and making your site as user friendly as possible, there are a few other aspects to look at when ensuring your web site meets all your customers’ needs, and is as effective as possible. When analysing your own web site, [...]
Categories: Web Site Optimisation
Tags: Abandoned Baskets, add to basket, Bestsellers, checkout, eCommerce, Flash object, increase sales, internet shopping, site analysis, site optimisation, special offers, user friendly, web site, website
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August 6, 2009
Friendly User Experience So, you have made your web site, got it up and running and hopefully getting visitors onto it, but then what? You need to make sales, convert perspective buyers to actually make a purchase. There are a number of ways to boost your chances of making sales, most noticeably, by giving the [...]
Categories: Web Site Optimisation
Tags: breadcrumb trails, browsers, contextual links, internet shopping, Keywords, make sales, Product Ratings, search, Search Result Analysis, site map, text links, user friendly experience, user tailored content, web site, web site navigation, web site visitors
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July 2, 2009
Internal Site Search After optimising your site for the search engines, and increasing its rankings, there should be an increase in traffic to your site. The next stage to look at is how to keep visitors on your site for longer, and how to optimise it internally. The aim of internal site optimisation is to [...]
Categories: Web Site Optimisation
Tags: easy navigation, improve customers shopping experience, increase rankings, increase traffic, Internal Site Optimisation, internet trading, keep visitors longer, keyword, product descriptions, promotions, purchase, results page, search analysis, search e, search engine, search process, search results, search terms, search volumes, Site Search, web site, website
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June 18, 2009
Pay per Click (PPC) Pay per Click (PPC) advertising is simply where you pay the host of the site you are advertising on (normally search engines) a fee each time your advert is clicked, and traffic is directed to your site. In a similar way to getting your site high in the organic search results, [...]
Categories: Web Site Optimisation
Tags: advert, advertsing, calls to action, Google, Google AdWords, Keywords, landing page, organic search results, Pay Per Click, PPC, Search Engines, search term, target market, traffic
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June 11, 2009
Page Content Search engines also take into account the content of your pages that viewable to your visitors. To make the most of your content, you need to adhere to three factors: 1. Organise your page content so that the most important aspects (keywords, information etc) is near the top, ideally in the first 500 [...]
Categories: Web Site Optimisation
Tags: ALT tags, browser, heading tags, optimis, optimisation, page content, promotion, refresh page content, search, search engine friendly, search engine rankings, Search Engines, TITLE tags, user experience, web site
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June 11, 2009
Keyword Implementation Now that you have chosen your keywords, it is time to put them into action in and around your site. Let’s start with your domain. You want to buy a domain name that is both local to your targeted nation (if you are targeting multiple countries, consider multiple locally-hosted sites) and one that [...]
Categories: Web Site Optimisation
Tags: domain, keyword implementation, Keywords, Meta Description Tags, page content, Page Title, ranking process, search engine results, Search Engines, search terms, SEO, URL, web site
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June 11, 2009
Keywords To continue the series on web site optimisation, and in particular SEO, we are going to look into the importance of keywords within your web site. Keywords are vital to the success of SEO. Selecting keywords though is not simply a matter of picking some words and hoping for the best. You need to [...]
Categories: Web Site Optimisation
Tags: competitor, Google, Google AdWords Keyword Tool, keyword selection, Keywords, product, ranking, search engine, search engine rankings, SEO, service, target audience, web site, Web Site Optimisation
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June 4, 2009
Getting Visitors onto Your Site What is SEO? How do you get your web site noticed? How are visitors supposed to know that your web site even exists? The answer is through Search Engine Optimisation (SEO). To begin this series on Web Site Optimisation, we are going to have a look at SEO, what it [...]
Categories: Web Site Optimisation
Tags: high rankings, html, Keywords, links, optimisation, Search Engine Optimisation, Search Engines, search term, SEO, traffic, web site content
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April 27, 2009
What is web site optimisation? Web site optimisation is simply maximising the content and visibility of your site to others on the web. It can be split down into two aspects: Getting visitors onto your site (Search Engine Optimisation, SEO). Making it more visible and prominent in search engines will mean you will receive more [...]
Categories: Web Site Optimisation
Tags: Abandoned Baskets, Bestsellers, Customer Ratings, Google AdWords, Internal Site Optimisation, Pay Per Click, Product Ratings, Revenue Generation, Search Engine Optimisation, Search Engines, Search Result Analysis, Site Navigation, Site Search, Web Site Optimisation, Web Site Traffic
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