Posted tagged ‘Search Engines’

Why use Social Media as a marketing tool?

October 16, 2009

What is social media marketing? Social media marketing is the process of promoting your site or business through social media channels – social networks, online communities, blogs, wikis etc (Twitter, Digg, LinkedIn and Facebook etc). It is a powerful strategy that will get you links, attention, drive customer growth and increase web traffic all for [...]

5. Pay Per Click (PPC)

June 18, 2009

Pay per Click (PPC) Pay per Click (PPC) advertising is simply where you pay the host of the site you are advertising on (normally search engines) a fee each time your advert is clicked, and traffic is directed to your site. In a similar way to getting your site high in the organic search results, [...]

4. Keyword implementation (2)

June 11, 2009

Page Content Search engines also take into account the content of your pages that viewable to your visitors. To make the most of your content, you need to adhere to three factors: 1. Organise your page content so that the most important aspects (keywords, information etc) is near the top, ideally in the first 500 [...]

3. Keyword implementation (1)

June 11, 2009

Keyword Implementation Now that you have chosen your keywords, it is time to put them into action in and around your site. Let’s start with your domain. You want to buy a domain name that is both local to your targeted nation (if you are targeting multiple countries, consider multiple locally-hosted sites) and one that [...]

1. What is SEO?

June 4, 2009

Getting Visitors onto Your Site What is SEO? How do you get your web site noticed? How are visitors supposed to know that your web site even exists? The answer is through Search Engine Optimisation (SEO). To begin this series on Web Site Optimisation, we are going to have a look at SEO, what it [...]

Web Site Optimisation

April 27, 2009

What is web site optimisation? Web site optimisation is simply maximising the content and visibility of your site to others on the web. It can be split down into two aspects: Getting visitors onto your site (Search Engine Optimisation, SEO). Making it more visible and prominent in search engines will mean you will receive more [...]


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